Why We Love It:
Joico Blonde Life Brightening Shampoo is a must-have for anyone with blonde hair, whether natural or salon-treated. This luxurious shampoo is specifically designed to keep your blonde hair vibrant and luminous. It’s perfect for brightening and maintaining the radiance of your blonde locks, leaving them looking fresh and full of life.

How It Works:
Joico Blonde Life Brightening Shampoo works by gently cleansing your hair while infusing it with essential nutrients that enhance its natural brightness. Formulated with a blend of Arginine, Tamanu Oil, and Monoi Oil, this shampoo strengthens and nourishes each strand, protecting your hair from damage and keeping it hydrated. It neutralises brassy tones and boosts the overall brightness of your blonde hair, ensuring it looks salon-fresh every day.

How to Use:
Apply to wet hair and massage into a rich lather. Rinse thoroughly and repeat if necessary. For best results, follow with Joico Blonde Life Brightening Conditioner. Use regularly to maintain optimal brightness and health for your blonde hair.

Best Results:
For best results, use the Blonde Life Brightening Shampoo as part of your regular hair care routine. Pair it with Joico Blonde Life Brightening Conditioner and Joico Blonde Life Brightening Masque for a complete regimen that keeps your blonde hair looking its best.

Benefits Include:

• Brightening: Enhances the brightness of blonde hair, making it look more vibrant
• Neutralises Brassiness: Removes unwanted brassy tones for a cooler, more natural blonde.
• Nourishing: Enriched with Arginine, Tamanu Oil, and Monoi Oil to strengthen and hydrate hair
• Gentle Cleansing: Cleanses without stripping essential moisture
• Protective: Shields hair from damage, keeping it healthy and strong
• Vibrant Shine: Leaves hair with a beautiful, natural shine
• Suitable for All Blondes: Perfect for both natural and colour-treated blonde hair

About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients:
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Hydrolyzed Hair Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Phosphatidylcholine, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Tetrasodium Glutamate Diacetate, Peg-90m, C12-13 Pareth-23, C12-13 Pareth-3, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.