What it is:
A shampoo for cool blondes from Joico.

What it does:
Joico's Blonde Life Violet Shampoo neutralises brassy and undesirable yellow tones so cool blondes maintain their colour. The formula is free from sulphates and helps maintain healthy-looking and shiny hair by protecting and nourishing fragile blonde hair through gentle cleansing.

Benefits include:
- Formulated especially for cool blondes
- Instantly banishes brassiness and cools and brightens blonde hair
- Helps maintain healthy looking, shiny hair
- Free of SLS/SLES Sulphates

How to use it:
After wetting your hair, apply the product into the hair and work into a rich lather. Leave in for 1 - 3 minutes. Rinse and follow with Blonde Life conditioner. Use 2 - 3 times per week to maintain cool tones.

Ingredients:
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).