Why we love it:
This thirst-quenching cleanser delivers a gentle hit of hydration to parched strands and dry scalps - all while staying light, clean, and conscious.

How it works:
Packed with upcycled apple extract and soothing aloe, this shampoo hydrates from root to tip without weighing hair down. Vegan protein and olive ester work to soften and restore shine, making it the ideal daily go-to for dry hair that craves balance.

How to use:
Massage into wet hair, lather gently, and rinse. Follow with Inner Joi Hydrate Conditioner for soft, moisture-rich results.

From the experts:
“Hydrate Shampoo is like a green juice for your hair — fresh, light, and full of nourishment.”

Benefits include:

Delivers all-day hydration
Gently cleanses scalp and hair
Won’t weigh strands down
Vegan and cruelty-free
Made with naturally-derived ingredients (86%)
Bottled in recovered and recycled Social Plastic®
Free from silicones, parabens, gluten, SLS/SLES sulphates, phthalates, and mineral oil
About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients:
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Aloe Barbadensis Leaf Juice, Glycerin, PEG-120 Methyl Glucose Trioleate, Dimethyl Lauramide/Myristamide, Phenoxyethanol, Parfum (Fragrance), Sclerotium Gum, Menthol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Glycol Distearate, Polyquaternium-7, Propanediol, Laureth-4, Sodium Gluconate, Ethylhexyl Olivate, Cetrimonium Chloride, Benzyl Alcohol, Sodium Hydroxide, Pyrus Malus (Apple) Fruit Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Benzoic Acid, Squalane, Methyl Oleate, Potassium Sorbate, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.