Why we love it:
A colourist’s dream in a bottle, this naturally-derived cleanser harnesses the power of superfood ingredients - like beetroot extract and raspberry-seed oil - to long-haul your hue with clean, caring goodness.

How it works:
Formulated with raspberry seed oil and beetroot extract, this shampoo gently cleanses while helping to maintain vibrant, salon-fresh colour. Its naturally-derived ingredients support hair health, leaving your locks looking luminous.

How to use:
Apply to wet hair, lather, and rinse. Follow with Inner Joi Preserve Conditioner for optimal results.

From the experts:
“Preserve Shampoo is perfect for those who want to keep their colour fresh without compromising on clean, conscious beauty.”

Benefits include:

Helps preserve hair colour
Gently cleanses without stripping
Infused with raspberry seed oil and beetroot extract
Suitable for colour-treated hair
Vegan and cruelty-free
Made with naturally-derived ingredients
Free from silicones, parabens, gluten, SLS/SLES sulfates, phthalates & mineral oil
Bottled in recovered and recycled Social Plastic®

About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients:
Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Isoamyl Laurate, Propanediol, Propylene Glycol, Rubus Idaeus (Raspberry) Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Jojoba Esters, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Squalane, Methyl Oleate, Potassium Sorbate, p-Anisic Acid, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.