Why we love it:
This creamy, cocooning treatment delivers the big reset for damaged hair - adding strength, moisture and resilience in just minutes.

How it works:
A weekly dose of deep repair, this masque fuses the benefits of coconut and Abyssinian oils with vegan protein to reinforce fragile hair from the inside out. Olive ester boosts softness and manageability without weighing strands down.

How to use:
Apply to clean, damp hair once or twice a week. Leave in for 2–5 minutes, then rinse thoroughly. For enhanced results, use alongside the full Inner Joi Strengthen system.

From the experts:
“Your hair will feel instantly stronger, shinier, and more elastic — think of it as a gym session for your strands.”

Benefits include:

Strengthens and restores damaged hair
Replenishes moisture and shine
Adds softness and bounce
Vegan and cruelty-free
Made with naturally-derived ingredients (95%)
Bottled in recycled materials
Free from silicones, parabens, gluten, SLS/SLES sulphates, phthalates, and mineral oil

About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour. Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients:
Aqua (Water, Eau), Glycerin, Propanediol, Helianthus Annuus (Sunflower) Seed Oil, Behentrimonium Chloride, Behenyl Alcohol, Stearyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil, Crambe Abyssinica Seed Oil, Glyceryl Oleate, Phenoxyethanol, Ethylhexyl Olivate, Isopropyl Alcohol, Parfum (Fragrance), Panthenol, Levulinic Acid, Stearyl Dihydroxypropyldimonium Oligosaccharides, Caprylic/Capric Triglyceride, Sodium Gluconate, Propylene Glycol, Benzoic Acid, Squalane, Sodium Hydroxide, Sorbic Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Benzoate, Potassium Sorbate, Biotin, Citric Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.