Why we love it:
Looking for next-level colour protection? Look no further with the Joico K-Pak Color Therapy Collection. Combining Joico's SmartRelease Liposome technology with the power of the iconic K-PAK reconstruction it helps lock in beautiful color vibrancy and knock out hair damage in one powerful punch.

This colour-preserving shampoo washes away dirt and impurities while being gentle to colour-treated hair. 

How it works: 
Blended with African Manketti Oil, a rich source of Vitamin E, nature’s well known environmental protection against fading. Boosted with Keratin, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. Blended with Argan Oil, a powerhouse of Vitamin E, antioxidants, and essential fatty acids that help deeply hydrate and nourish hair.

The SmartRelease technology is one-of-a-kind liposome delivery system which continuously releases Rose Hip Oil, Arginine, and Keratin – to repair, strengthen and protect hair from the cumulative effects of daily styling.

How to use: 
Apply the Joico K-Pak Color Therapy Shampoo to wet hair.  Massage at the roots and then rinse thoroughly.  

For best results: 
Start with the Joico K-Pak Color Therapy Shampoo and follow with the Joico K-Pak Color Therapy Conditioner through mid-lengths and ends.  Leave for a few minutes.  Rinse thoroughly. To complement your hair regime, why not try the Joico K-Pak Color Therapy Luster Lock Multi Perfector Spray 200ml.  This multi-purpose spray protects from heat styling, locks in over 82% of colour vibrancy for up to 8 weeks*, detangles the hair, controls frizz and boosts shine - this should be a staple in your beauty line-up.

Benefits Include:

• Gently cleanses colour-treated hair
• Helps restore and protect hair for vibrant, long-lasting hair colour*
• Doubles hair resistance to breakage**
• Helps hydrate hair and improves manageability
• 50ml, ideal for travel

*Maintains over 82% of hair colour after 18 washes
**Against combing breakage on damaged hair vs. a non-conditioning shampoo; when used with K-PAK Color Therapy Shampoo & Conditioner

About the brand:
Innovative brand Joico uses revolutionary techniques and ingredients, keeping them at the forefront of salon professional hair care & colour.  Our Joico range includes hair care & styling products for all hair types, root concealers and our best-selling collection of semi-permanent hair colours in over 30 bright & bold hues.

Ingredients: 
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Cocamide Mea, Sorbitol, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Keratin, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Keratin Pg-Propyl Methylsilanediol, Aleurites Moluccana Seed Oil, Schinziophyton Rautanenii Kernel Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Hyaluronic Acid, Glycolipids, Sodium Cocoamphoacetate, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Citric Acid, DMDM Hydantoin, Disodium EDTA, Hydrogenated Castor Oil/Sebacic Acid Copolymer, C11-15 Pareth-7, PEG-150 Pentaerythrityl Tetrastearate, Sodium Citrate, Laureth-9, Glycerin, Trideceth-12, PEG-6 Caprylic/Capric Glycerides, Polyquaternium-55, Arginine HCL, Thioctic Acid, Butyl Methoxydibenzoylmethane, Allantoin, Sodium Ascorbyl Phosphate, Methylparaben, Sodium Hydroxide, Butylphenyl Methylpropional, Fragrance/Parfum.