Why we love it:
Maximise toning benefits and neutralise brassy tones to revive the look of salon-fresh blonde hair with the Aveda Blonde Revival collection.

Ideal for blonde, grey or naturally silver hair, this sulfate-free shampoo gently cleanses to remove impurities without stripping away any of the good stuff.

How it works:
8X the toning pigments* for our coolest blonde yet.**

Violet rich pigments help neutralise unwanted yellow or brassy tones for a brighter, more illuminated result. A blend of nourishing lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair – returning incredible softness to each strand.

How to use:
Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralising. Apply to wet hair. Leave in 1-3 minutes. Rinse thoroughly. Toning results can vary.

For best results:
After using the Aveda Blonde Revival Purple Toning Shampoo, follow with Blonde Revival™ Purple Toning Conditioner. For extra lather, first shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo.

Benefits Include:

• Reawakens salon-fresh blonde colour

• Revives softness

• Restores smoothness

• Instantly resurfaces the hair fibre leaving it feeling smooth and healthy

• 97% naturally derived*

• Ideal for blonde, grey or naturally silver hair

• Vegan

• Cruelty free

• Sulfate-cleanser free

• Silicone free

*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.

Ingredients:
Water\Aqua\Eau, Sodium Cocoyl Isethionate, Propanediol, Glyceryl Oleate, Coco-Glucoside, Sodium Methyl Cocoyl Taurate, Babassuamidopropyl Betaine, Hydroxypropyl Starch Phosphate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Passiflora Edulis Seed Oil, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Oil, Tocopherol, Sodium Chloride, Citric Acid, Fragrance (Parfum),* Limonene, Citronellol, Amyl Cinnamal, Geraniol, Hydroxycitronellal, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ext. Violet 2 (CI 60730) *Aveda’s Own Pure-Fume™ aroma with Osthmanthus, certified organic Orange, Cedarwood and other pure flower and plant essences