Why we love it:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Aveda Shampure Collection is designed for sensitive hair types, it fortifies and cleanses without causing irritation or stripping the hair of the good stuff.

Created with 25 pure flower and plant essences, it gives gentle and effective cleansing to lift away dirt, excess oil and impurities without stripping away the goodness your hair needs. Its moisturising formulation replenishing hydration without causing irritation to the scalp, perfect for sensitised hair types.

How it works: 
Blended with of natural plant extracts, floral essences and herbal elixirs, it leaves the hair soft and nourished from root to tip.  Gives intense hydration to maintain a healthy scalp and hair environment, the Abyssinian Oil smooths each strand for a sleek and polished finish.

How to use: 
Apply the Aveda Shampure Nurturing Shampoo and massage into wet hair and scalp daily. Rinse thoroughly.

For best results: 
To maximise results, use the complete Aveda Shampure Nurturing Collection.

Benefits Include:

• 95% naturally derived* shampoo
• Moisturisers for intense hydration
• Perfect for sensitised scalp and hair
• Soothing for irritated and sensitive scalps
• Leaves the hair clean and soft
• Cruelty free
• Vegan
• Supersize 1000ml
• Save money and save plastic when you buy a litre
• Litres cost 20% less per ounce**
• Litres use up to 28% less plastic**

*From plants non-petroleum minerals or water.
**Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.
*From plants non-petroleum minerals or water.

Ingredients:
Water\Aqua\Eau, Ammonium Lauryl Sulfate, Cocamide Mipa, Propanediol, Babassuamidopropyl Betaine, Crambe Abyssinica (Abyssinian) Seed Oil, Bixa Orellana (Annatto) Seed Extract, Glycerin, PEG-60 Almond Glycerides, Polysorbate 80, Polyquaternium-10, Sodium Chloride, Citric Acid, Fragrance (Parfum), Linalool, Geraniol, Citronellol, Benzyl Benzoate, Limonene, Sodium Phytate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Annatto (CI 75120) <ILN45473>.