Why we love it:
Aveda's Botanical Kinetics Purifying Crème Cleanser is a rich, plant-powered formula that gently removes makeup and impurities, leaving normal to dry skin feeling soft and comfortable.

How it works:
Infused with plant-derived oils and soapwort, this extra-mild cleanser effectively dissolves surface dirt and impurities without stripping the skin's natural moisture. Dermatologist-tested and suitable for normal to dry skin types.

How to use:
In the morning and evening, smooth the crème over damp face and throat. Rinse with warm water and pat dry. Follow with your preferred Aveda toner and moisturiser for optimal results.

From the experts:
"To maximise results, massage the Purifying Crème Cleanser into your skin using upward, circular motions. This not only helps cleanse effectively but also stimulates circulation for a radiant complexion. Always follow with a hydrating toner to restore balance and lock in moisture."

Benefits include:

• Gently dissolves makeup and impurities
• Leaves skin feeling soft and supple
• Extra-mild, plant-derived formula
• Suitable for normal to dry skin
• Dermatologist-tested

*From plants, non-petroleum minerals or water.

About the brand:
A pioneer of holistic beauty, Aveda's vision is bringing beauty botanical products which work wonders on the hair whilst being ethically conscious. A renowned range of beautiful, high-performance products that are sustainably sourced, vegan and cruelty-free and feature eco-friendly, recyclable packaging too.

Ingredients:
Water\Aqua\Eau, Caprylic/Capric Triglyceride, Glycerin, Coco-Caprylate/Caprate, Stearic Acid, Sodium Cocoyl Isethionate, Helianthus Annuus (Sunflower) Seed Oil, Glyceryl Stearate, Hydroxypropyl Starch Phosphate, Cetyl Alcohol, Quillaja Saponaria (Soap Bark) Bark Extract, Sorbitan Olivate, Caprylyl Glycol, Tocopherol, Hydrogenated Lecithin, Tetrahexyldecyl Ascorbate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Stearyl Alcohol, Xanthan Gum, Fragrance (Parfum), Geraniol, Linalool, Hydroxycitronellal, Limonene, Phenoxyethanol <ILN43335>