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A toning shampoo is used in the shower in place of your usual shampoo, and it tones as you wash. A toning spray is a no-rinse leave-in for quick touch-ups, which is handy when brassiness creeps back before your next wash. Both use pigment to cancel out unwanted tones.

Blonde and lightened hair has little of its natural pigment left, so warm yellow and orange tones show through as the colour fades. Sun, hot water and frequent washing speed that up. Toning products use pigment to cancel those tones out.

Two to three times a week is a good starting point, but check the directions on the bottle. Using it every wash isn't usually needed. Some can be left on for a few minutes for a stronger result, so the bottle is the best guide.

Yes, but choose one made for brown shades. Brunette toners use blue pigment to neutralise warm undertones, while blonde ones use a black pigment to cancel yellow and orange. Match the product to your shade.

A conditioner is rinsed out. A leave-in stays on the hair, so it keeps working between washes and helps with detangling and frizz. If your hair is fine, a light mist or foam usually suits better than a cream.

Some do and some don't, so check the product page. If you heat style often, a dedicated heat protection spray is the safest way to shield your hair from the dryer and straighteners.

Yes. There's a curl range that runs from shampoo through to a styling cream, so you can build a whole routine around it.

Yes. The collection includes semi-permanent colours and temporary colour creams. Semi-permanent colour fades gradually, while temporary colour washes out sooner, so check each product page for how to apply it and how long it lasts.

Use products made for coloured hair, tone brassiness early with a spray rather than waiting for your next wash, and use heat protection before you style. Small habits like these help colour stay fresh for longer.